LeadMAX™ is now automated

If you’re like most companies, your contact database contains hundreds or thousands of names including:

• current, future and past prospects
• current and former customers
• partners, network and industry
• and more.

They’re all at some stage of a Buyer’s Journey1 for your product or service or another, but how do you know  where they are on the journey and what they seek right now?

To keep them moving towards becoming customers, they need individual attention but, like most companies, you may not have the time or resources to fuel the journey. As a result, the majority of contacts in your database could be sitting beside the road – or being picked up by your competitors. Do you know?

Your sales people may also be connecting with contacts too early in the journey, causing them to apply the breaks, take a detour or find an exit. This is the worst outcome: if they delay or cancel their journey, your sales pipeline will suffer and you’ll need to find new prospects.
To leverage your database and focus your sales people on qualified sales opportunities, you need to:

• Co-ordinate marketing activities to capture all contacts at all stages of the journey
• Communicate with them with the right message at the right time
• Track their progress along the journey
• Alert your sales people only when buyers are ready to engage.

To do this individually, reliably and cost-effectivel, requires automation, so we’ve added StrategyMix²  technology to LeadMAX™ Smart Lead Generation. Using this combination, our clients are now building prospect pipelines automatically and continuously, while they sleep.

Contact us for details
LeadMAX and the Buyer's Journey

References

1. MathMarketing Group, www.mathmarketing.com.au     
2. StrategyMix, www.strategymix.com.au