In-house methods that deliver

Our methods take the pain and uncertainty out of marketing technology.

We developed our methods over 20 years, marketing in complex technical environments, and testing what works and what doesn’t. Designed to achieve measurable results and ROI, quickly, cost-effectively and reproducibly, our methods include new in-house processes and existing ones we’ve re-engineered.

Our methods have been proven with:

• existing and new products
• existing and new markets
• established and startup companies
• global and local companies, and are equally successful in IT, Biotech/Healthcare and Industrial Innovation.

Our methods include:

• LeadMAX Smart Lead Generation – qualifies genuine leads every time
• FabMAX Features and Benefits Matrix  - extracts every benefit from every feature and function
• PosMAX Positioning Matrix – shows objectively how you compare with main competitors
• PosSUM Positioning Summary – defines the words and voice for a strong, sustainable position
• WebCHECK Website Obstacle Check – identifies the obstacles you need to remove and how
• ProsPEX Prospect Matrix – identifies the prospects that most need your offering.

We’re adding new methods all the time and welcome the challenge to re-engineer other marketing processes that are not delivering desired results. Please contact us.