Technology Marketing Trends
Keep up the easy way
Do you have a terrific technology, smart people and not much time to keep up with marketing trends?
You're not alone. Our clients are just like you.
Read our practical resources for marketing in the High Tech sector and save heaps of time.
In depth guides to marketing complex technologies
1. How to Present Like a Pro - Cheat Sheets
Discover 14 Shortcuts to move your audience to action (and outperform competitors with much bigger budgets). Click here to read your Cheat Sheets.
2. Write to Influence
How to Create the 6 Content Types that Most Influence Buyers of High Tech (and move them to take action - not just keep reading). Click here to read your Guide.
3. The Australian Technology Marketing Blueprint.
How to Win the Markets you Need (not just the ones you think you'd like). Click here for the version tailored to your segment.
Recent blog posts
Straight talk on marketing technologies
- Craig McLachlan - Lessons in Crisis Mismanagement 30-Jan-2018
- Content Marketing - How to Cut Through the Noise Barrier 12-Jan-2018
- War of Words - Thought Leader or Fool? 16-Dec-2017
- The Internet of Things - Blessing or Curse? 13-Nov-2017
- 15 Ways to Make your Corporate Presentation Unforgettable 31-Oct-2017
- Artificial Intelligence – are the machines taking over? 24-Oct-2017
All blog posts
Fast to read Slide Decks
Links to providers of useful services for High Tech companies (with no kickbacks for us. We just recommend them).
Intellectual Property Protection
Bird & Bird
A rare flock of legal eagles which combines exceptional legal expertise, deep industry knowledge, creative thinking and a sense of humour.
R&D Tax Concessions & Govt Grants
Michael Johnson & Associates
An approachable, experienced team who helps Australian companies get the most value from R&D tax incentives and other government support
A smart team who provides corporate websites, investor tools and publishing services especially for companies listed on the ASX and other
An Ausindusry initiative that provides co-operative grants up to $1 million for small and medium Australian businesses, entrepreneurs
and researchers looking to commercialise novel products, processes and services.
http://atp-innovations.com.au/ One of Australia's most established incubators which partners
with technology-based startups and entrepreneurs to help them grow, achieve success and find investment through the support of personalised
assistance and mentoring.
An Adelaide-based firm with strong ties in China, who helps Australian clean tech companies gain profile, investment and access to overseas
markets through events, networks and the CleanTech market indices in Australia and China.
A forward-thinking group which makes equity crowdfunding accessible to Australian technology companies. Providing a capital platform,
deal filtering, due diligence, transaction and post-investment services, Fat Hen’s sweet spot is capital raises of $1-5 million.
Hospital IP Group
http://hospitalipgroup.org/A specialist group helping innovators in hospital and medical settings
to protect their IP and reach appropriate partners and assistance to commercialise their products and services.
Market Analyses & News
A specialist technology analyst firm which tracks telecommunications infrastructure, services and technology trends as well as market
forces and emerging technologies.
Long-standing monthly update for the ICT industry, including news and analysis, insights into successful companies, contributions from
industry leaders, and latest research.