Environmental remediation group
Project 3 - Marketing collateral
Background
The management team of the company had been providing technology and services to remediate contaminated sites for over 20 years. However, the company itself was not well known. An important industry conference was imminent and the company wanted to re-brand itself in preparation, initially by updating its website.
In previous projects we had:
- Created a new image, brand and messaging for the company
- Created layouts, images and all text for a completely new website
- Built and tested the new site and managed its migration to a new hosting service.
At the same time, our client sought an update of print and related collateral to support the new image and website.
Challenge
To write all collateral, print and dispatch them in time for the conference and related events.
Solution
We:
- Wrote an advertisement and directory entry for our client for inclusion on the conference website
- Designed full-colour two- sided DL handouts for the conference satchels, and managed their printing and dispatch in time for the conference
- Wrote and dispatched a PowerPoint presentation, which was projected onto the main auditorium screen during the conference Happy Hour that our client was hosting
- Designed and wrote invitations to a breakfast briefing session by a leading remediation equipment manufacturer, which were hosted by our client.
- Designed a new corporate template for brochures and other materials
- Populated the new template with text modified from the website
Results
In 2 weeks our client gained:
- Printed conference satchel handouts
- A corporate PowerPoint presentation
- Template and invitations for an event hosted by or client
- A new corporate brochure template
- A suite of promotional tools in email and print format.
Feedback
“Technoledge is able to think as we do now and translate our thoughts into the words we would choose. It’s a good arrangement for us”
Managing Director, Environmental remediation group
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