Environmental remediation group
Project 1 - Website optimisation
Background
The management team company had been providing technology and services to remediate contaminated sites for over 20 years. However, the company itself was not well known. An important industry conference was imminent and the company wanted to re-brand itself in preparation, initially by updating its website.
The company had:
- A simple website with few details about methods, team skills, client case studies or testimonials
- 5 key personnel located in 5 locations in 3 states
- Limited detail about their methodology, success stories, partners, customers or consultants.
- Several large competitors who were global consulting firms.
Challenge
To research and write content to create a comprehensive, informative, credible and logical new website in 4 weeks.
Solution
We:
- Analysed the company’s market and competitors, and the methodology used by competitors and partners
- Extracted as many features as possible from the company’s methods and results
- Interviewed customers for insights to performance, results and differentiating factors
- Compiled a range of unique competitive advantages for your client
- Created layouts for website home and one generic page with images, calls to action, main menu and links to other
- Wrote new pages of website content including Methodology, Services, Clients, Testimonials, Team Profile and Partners
- Interviewed 3 clients for case studies and managed edits between our clients and its customers.
Results
In 4 weeks our client has gained:
- Layouts and images for a completely new website
- 25 new pages of website content
- A fresh new corporate image and tagline
- 3 new case studies to use on the website or as sales tools
- A linkmap to show website structure for the web designer.
Feedback
“This is a huge improvement on what we had. It was amazing how much detail Technoledge was able to find and organise in a very short time.”
Managing Director, Environmental remediation group
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