Business Management Software

Project 3 - Endorsement Application

Background

This Australian company had developed a feature-rich add-on for popular accounting packages that made financial data easier to interpret for both professionals and business people. In previous projects we had:

• Repositioned the company to maintain existing alliances yet access new growth markets
• Re-structured the website for easier, more logical navigation
• Re-written website content to be concise, clear and compelling
• Revised the company’s partner engagement process
• Re-written its prospect and partner engagement tools.

Challenge

To write a compelling application for endorsement of the software by an industry body, whose members were unfamiliar with the concept, the software and how it might assist their businesses.

Solution

We:

• Conferred with the industry body to understand its needs, the needs of its members, the endorsement process and constraints upon it
• Devised an approach combining an Expression of Interest with a  promotional brochure customized for the target market
• Researched and wrote the EOI and designed the brochure using images and terminology familiar and attractive to the target market.

Results

In 1 week the company gained:

• A complete, professional application researched, written and ready for submission.

In one more week the company gained:

• Feedback that the application had gained initial approval and that, due to the quality of the application, an interim step in the endorsement process would not be necessary.

Feedback

“This is how all projects should be. Clear objectives, well executed, timely, on budget, goals achieved. What more could you ask?”

Managing Director, Business Management Software

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