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War of the Words - Thought Leaders and Fools

Tuesday, November 21, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make obvious mistakes. And, it won't matter how original your insights are - written or spoken - if your audience turns off because you look like one. Thought Leadership is all about credibility which can be lost in a second. Find out how to avoid the top 7 mistakes that separate the Leaders from the Fools.   
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15 Ways to Make your Corporate Presentation Unforgettable

Tuesday, October 31, 2017 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


10 Rules for Great Copywriting from David Ogilvy

Tuesday, September 19, 2017 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book of one of the greats. If you want to cut through in less time with more impact, learn from history. 
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How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

A pitch is a presentation to a potential client with the end goal of securing their business. Knowing exactly who you are pitching to and tailoring your pitch to speak directly to them is key to closing the deal.

Non-technical execs are often the ones who make the final buying decision and they only care about one thing: how your technology solves their problems. Here's how to write a pitch that explains high tech complexity in plain English - using splitting the atom as an example.    Read more


10 Easy Steps to Mastering Video

Tuesday, March 17, 2015 - Tracey James

10 Easy Steps to Mastering Video

Video is still the hottest B2B medium, yet many struggle to master it. Here are 10 steps to get you back on top.  Read more


Have we reached Peak Content?

Friday, February 27, 2015 - Kim Brebach

Have we reached Peak Content?

‘Prediction is very difficult, especially if it is about the future.’   Read more


In Defence of Clichés

Monday, January 26, 2015 - Kim Brebach

Content Creation: Why the Only Thing Better Than One Cliché is Many

At the end of the day, is the cliché really a poisoned chalice? The lighter side of the much-maligned   Read more


How to Increase Opt-ins by 300% - Squeezing visitors the right way

Monday, August 25, 2014 - Kim Brebach

How to Increase Opt-ins by 300%: Squeezing visitors the right way

What do you do when your website gets a huge number of hits and tiny number of subscribers?

We’re talking about a website we built for a new business of ours: a site that recommends good wines, and tracks down the best price for them. Visitors are offered a weekly Bargain Alert in exchange for their email addresses.

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How to Write White Papers Your Audience Will Love

Sunday, September 01, 2013 - Kim Brebach

7 steps to White Papers that are read kept and shared

Why are so many white papers so boring?

White papers remain valuable resources in B2B marketing, according to a recent Eloqua survey. White papers are sought after by decision makers in complex sales cycles, but they're impatient and short of time. If your white papers are boring, they'll be tossed out faster than a snorer at a recital.
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How to Craft a Compelling Elevator Pitch

Tuesday, December 04, 2012 - Kim Brebach

Why your elevator pitch needs to be short tight and simple

A recipe with 8 essential ingredients. 

The concept of the 
Elevator Pitch comes from Hollywood, where aspiring scriptwriters would jump into the elevator with a producer and pitch their new script idea in the time it took for the elevator to reach the penthouse suite. If you think that’s a tough task, MGM boss Louis B. Mayer used to ask scriptwriters to write their synopsis on the back of his business cards. By comparison, the 30-45 seconds you have in an elevator seem luxurious.  Read more





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