A recipe with 8 essential ingredients.
The concept of the Elevator Pitch comes from Hollywood, where aspiring scriptwriters would jump into the elevator with a producer and pitch their new script idea in the time it took for the elevator to reach the penthouse suite. If you think that’s a tough task, MGM boss Louis B. Mayer used to ask scriptwriters to write their synopsis on the back of his business cards. By comparison, the 30-45 seconds you have in an elevator seem luxurious. Read more