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War of the Words - Thought Leaders and Fools

Tuesday, November 21, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make obvious mistakes. And, it won't matter how original your insights are - written or spoken - if your audience turns off because you look like one. Thought Leadership is all about credibility which can be lost in a second. Find out how to avoid the top 7 mistakes that separate the Leaders from the Fools.   
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15 Ways to Make your Corporate Presentation Unforgettable

Tuesday, October 31, 2017 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


3 Reasons why Great Content must be Disruptive

Wednesday, September 27, 2017 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more


10 Rules for Great Copywriting from David Ogilvy

Tuesday, September 19, 2017 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book of one of the greats. If you want to cut through in less time with more impact, learn from history. 
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Marketing Hi Tech: How Much Do Competitors Spend?

Monday, September 11, 2017 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledgechnoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


Finkel Report – Groundhog Day or Green Way Forward?

Tuesday, June 27, 2017 - Kim Brebach

The Finkel Report – Groundhog Day or a Way Forward for Renewable Energy

Australia’s Chief Scientist, Dr Alan Finkel, recently produced an energy report which focused on the consequences of energy generation – emissions – not the technologies deployed. No fuel type or technology was excluded – including coal and gas – so why are so many conservative politicians up in arms? We dig deeper into the murky realm of technology and politics.   Read more


Content Marketing and the Trough of Disillusionment

Wednesday, May 17, 2017 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


Don't Just Write. Influence Buyers of High Tech

Monday, April 04, 2016 - Tracey James

Write to Influence Buyers of High Tech | Technoledge

Anne Handley says 'Everybody Writes' and sadly that's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your buyers? Here's how to write the 6 content types that most influence buyers of high tech.  Read more


Beauty May Not Convert - Web Design Tips that Work

Friday, March 18, 2016 - Tracey James

Web Design not all about Beauty | Technoledge

Two years ago, we spent a fortune re-designing our website. It was gorgeous, clever & informative - but did it perform? Not for a nanosecond. Last year, we replaced it with a plain-speaking, plain-looking website which instantly out-performed the other by 400% and has kept performing.   Read more





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