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Marketing Hi Tech: How Much Do Competitors Spend?

Friday, May 18, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


The Internet of Things - Blessing or Curse?

Friday, April 27, 2018 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten.    Read more


The Fatal Flipside of Bitcoin

Friday, March 02, 2018 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have been in the news a lot lately - spectacular gains and losses and speculation about their future in influential markets like China. We turn over Bitcoin, one of the most popular, to reveal the fatal flaw that no one seems to be talking about.
  Read more


How Marketing Audits Save Your Bacon

Friday, February 02, 2018 - Tracey James

How Markting Audits Coulld SaveYour Bacon

You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver icing on the much-maligned audit.   Read more


High Tech Marketing: How to Make the 80/20 Rule Deliver Gold

Monday, October 10, 2016 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more


How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more


How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more


Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more


Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more





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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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