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Marketing Hi Tech: How Much Do Competitors Spend?

Monday, September 11, 2017 - Tracey James

Tech Marketing: How Much Do High Tech Companies Spend? | Technoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


High Tech Marketing: How to Make the 80/20 Rule Deliver Gold

Monday, October 10, 2016 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more


How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more


How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more


Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more


Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more


Why Landing Pages and Hollywood Films Have Lots in Common

Thursday, April 09, 2015 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

Find out why even marketers of hi-tech products and services can still learn a thing or two from the great directors of Hollywood.  Read more


Social Media Advertising – Does It Work in Hi-Tech?

Monday, March 09, 2015 - Tracey James

Social Media Advertising – Report Card Update

It depends on whom you ask. Those who promote it says it does, but we're not convinced. Read some sobering stats and trends in a booming industry.  Read more


How to Increase Opt-ins by 300% - Squeezing visitors the right way

Monday, August 25, 2014 - Kim Brebach

How to Increase Opt-ins by 300%: Squeezing visitors the right way

What do you do when your website gets a huge number of hits and tiny number of subscribers?

We’re talking about a website we built for a new business of ours: a site that recommends good wines, and tracks down the best price for them. Visitors are offered a weekly Bargain Alert in exchange for their email addresses.

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Why You Clicked on that Tweet

Saturday, July 26, 2014 - Kim Brebach

Why You Clicked on that Tweet | Technoledge

‘What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?’ That’s the lead question Lanya Olmsted at Hubspot asks in her piece on the psychology of Twitter engagement, and it caught my attention.


  Read more





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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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