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Innovation - Is Australia Getting Serious At Last?

Friday, December 11, 2015 - Tracey James

National Innovation and Science Agenda | Technoledge

On December 7, Prime Minister Malcolm Turnbull announced his highly anticipated National Innovation and Science Agenda (NISA). The country has been holding its collective breath for this since the new PM took over on September 14. What does NISA mean and how much difference will it make?  Read more


Can Australia be the Clever Country Again?

Friday, November 13, 2015 - Kim Brebach

Australian Innovation - can we be clever again | Technoledge Country Again?

'The Australia of the future has to be a nation that is agile, that is innovative, that is creative,’ said Prime Minister Malcolm Turnbull just a few days after his swearing-in ceremony. We take a look at countries who have made innovation their national identity - and some may surprise you. Can we do it too?    Read more


Australian Technologies Competition - the end?

Monday, October 26, 2015 - Tracey James

Australian Technologies Competition review | Technoledge

Just when the new Prime Minister’s mantra is ‘agility' and 'innovation’, it’s odd that a program that promotes Australian innovation is facing the chop from government funding. I attended the Australian Technologies Competition awards night on October 20, 2015 and was surprised.  Read more


Australian Innovation - Death by 1000 Cuts?

Friday, October 16, 2015 - Kim Brebach

The Slow Death of Australian Innovation | Technoloedge

Tony Abbott wasn't the first Australian Prime Minister to cut funding for research and innovation; it's been trending downward  for 20 years. Today, our funding level is just ahead of Greece and just behind Slovenia. Not a good look for the clever country. We chart some sobering lowlights from the last two decades.  Read more


South Australia - Basket Case or Renewable Energy Star?

Wednesday, September 30, 2015 - Kim Brebach

Australia's Southern Renewable Energy Star | Technoledge

Ever wondered how the Australian states compare on renewable energy - or how Australia compares with other countries? Forget the rubbery figures that politicians ply, here are the facts - and they may surprise you.   Read more


ResMed, Cochlear, Spray On Skin: Role of Marketing in Biomedical Success

Wednesday, September 16, 2015 - Kim Brebach

Role of Marketing in Biomedical Success | Technoledge

Cochlear, ResMed and Spray On Skin are Australian Biomedical legends, yet, having ground-breaking technologies was no guarantee of global success, even for them. We show how finding profitable markets and using targeted marketing and effective planning were just as important for this dynamic trio. Read more about how we market biomedical products.   Read more


4 Australian Electronic Breakthroughs: In Need of Electronics Marketing

Friday, September 04, 2015 - Tracey James

Electronics Marketing | Insights from Technoledge

Australia is known for its ingenuity, and ability to invent brilliant solutions to tough problems. We take a look at 4 world-beaters - the Black Box Flight Recorder, Fairlight Sampler, Anti-Hacking Kernel and QuBit  -  whose origins should be far better known with the right Electronics Marketing.    Read more


Future Technology Marketing: We Pitch 5 Great Australian Inventions

Wednesday, August 19, 2015 - Tracey James

Australian Future Technology Marketing | by Technoledge

Future Technology is so new and mind-bending that, often, mere mortals can’t grasp the concept, let alone figure out if they need it. Where do you start with Future Technology Marketing? We show you how to un-complicate 5 great Aussie Future Tech inventions - Exelgram, Wi-Fi, Frazier Lens, Polymer Bank Note and Synroc.   Read more


Green or Clean Tech Marketing: How to Cut Through?

Friday, August 07, 2015 - Kim Brebach

Green or Clean Tech Marketing | What Works | Technoledge

Often with Tech Marketing, the product is so cutting edge that your customers can't imagine how it works or if the problem it solves relates to them or not. How will you get through to them? We'll show you in this blog post.

You can get more detail about how we do green or clean tech marketing here Read more


How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more





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