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ResMed, Cochlear, Spray On Skin: Role of Marketing in Biomedical Success

Wednesday, September 16, 2015 - Kim Brebach

Role of Marketing in Biomedical Success | Technoledge

Cochlear, ResMed and Spray On Skin are Australian Biomedical legends, yet, having ground-breaking technologies was no guarantee of global success, even for them. We show how finding profitable markets and using targeted marketing and effective planning were just as important for this dynamic trio. Read more about how we market biomedical products.   Read more

4 Australian Electronic Breakthroughs: In Need of Electronics Marketing

Friday, September 04, 2015 - Tracey James

Electronics Marketing | Insights from Technoledge

Australia is known for its ingenuity, and ability to invent brilliant solutions to tough problems. We take a look at 4 world-beaters - the Black Box Flight Recorder, Fairlight Sampler, Anti-Hacking Kernel and QuBit  -  whose origins should be far better known with the right Electronics Marketing.    Read more

Future Technology Marketing: We Pitch 5 Great Australian Inventions

Wednesday, August 19, 2015 - Tracey James

Australian Future Technology Marketing | by Technoledge

Future Technology is so new and mind-bending that, often, mere mortals can’t grasp the concept, let alone figure out if they need it. Where do you start with Future Technology Marketing? We show you how to un-complicate 5 great Aussie Future Tech inventions - Exelgram, Wi-Fi, Frazier Lens, Polymer Bank Note and Synroc.   Read more

Green or Clean Tech Marketing: How to Cut Through?

Friday, August 07, 2015 - Kim Brebach

Green or Clean Tech Marketing | What Works | Technoledge

Often with Tech Marketing, the product is so cutting edge that your customers can't imagine how it works or if the problem it solves relates to them or not. How will you get through to them? We'll show you in this blog post.

You can get more detail about how we do green or clean tech marketing here Read more

How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more

Thriving in a Red Ocean Market with Software Marketing

Friday, July 03, 2015 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more

How One Aussie Hi-tech Tackles Global Giants

Tuesday, June 16, 2015 - Tracey James

Technoledge | Your Biotech Marketing Partner

How a small Australian biotech company turned adversity to marketing advantage and took on global competitors many times its size.  Read more

How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

A pitch is a presentation to a potential client with the end goal of securing their business. Knowing exactly who you are pitching to and tailoring your pitch to speak directly to them is key to closing the deal.

Non-technical execs are often the ones who make the final buying decision and they only care about one thing: how your technology solves their problems. Here's how to write a pitch that explains high tech complexity in plain English - using splitting the atom as an example.    Read more

How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more

Content and the Buyer's Journey - A Quick Guide for Hi-Techs

Friday, May 15, 2015 - Tracey James

Technoledge | Content Marketing Services for Hi-Techs

When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of high technology products want, at each stage of the journey. In hi-tech markets, buyers' needs are very specific so it's pretty easy to match content to stage, if you just think about the buyer's journey from his perspective, not yours. Take the journey, turn it on its head, make the stages specific to hi-tech and remember the buyer once he's a customer - and it looks more like below. We think it has 7 stages (including after purchase); Hubspot thinks it has just 3. Your choice, but don't mix them up.  
  Read more

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