Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam
and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average
isn't very high. Read more
Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take
a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly.
This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM. Read more
‘Malcolm Turnbull could have ridden the wave of goodwill following his ascension all the way to an early election. Instead he dithered, and now look at
the muddle of agendas we have to navigate,’ writes Mungo MacCallum.
We give PM Malcolm Turnbull a reminder about effective leadership skills. Read more
Anne Handley says 'Everybody Writes' and sadly that's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your buyers? Here's how to write the 6 content types that most influence buyers of high tech. Read more
Two years ago, we spent a fortune re-designing our website. It was gorgeous, clever & informative - but did it perform? Not for a nanosecond. Last
year, we replaced it with a plain-speaking, plain-looking website which instantly out-performed the other by 400% and has kept performing. Read more
Innovation is the cornerstone of replacement Prime Minister Turnbull's rhetoric, but how innovative is his thinking really? We put the new PM under the microscope and search for innovation. We found it mighty elusive, especially when it came to defence focus and spending. Read more
Some might say there's more hype around marketing itself than anything else - but we couldn't possibly comment. As 2016 gets off to a flying start, we look at where to get the best ROI on marketing your high tech product or service. Here are the marketing trends for 2016.
We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years. Aaron Maher
Managing Director, Procept