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Finkel Report – Groundhog Day or Green Way Forward?

Tuesday, June 27, 2017 - Kim Brebach

The Finkel Report – Groundhog Day or a Way Forward for Renewable Energy

Australia’s Chief Scientist, Dr Alan Finkel, recently produced an energy report which focused on the consequences of energy generation – emissions – not the technologies deployed. No fuel type or technology was excluded – including coal and gas – so why are so many conservative politicians up in arms? We dig deeper into the murky realm of technology and politics.   Read more


Thought Leadership: Crucial in Marketing Technology

Thursday, June 01, 2017 - Tracey James

Thought Leadership: Crucial in Marketing Technology

'Thought Leadership' appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Clearly many people abuse this term, but what it stands for does count. We dig into what thought leadership is and isn't, why it claiming it won't cut it - and what it takes to become a true thought leader.   Read more


Content Marketing and the Trough of Disillusionment

Wednesday, May 17, 2017 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


How to Win Software Trials, Bake-Offs and PoCs

Friday, May 12, 2017 - Kim Brebach

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls.    Read more


Why Even the God Particle Needs Marketing

Friday, April 14, 2017 - Kim Brebach

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,'  said theoretical physicist, Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was found. Scientists were clearly having loads of fun, but practical results were scarce.  We dig into why. 
  Read more


Turnbull on Renewable Energy - Leadership in Reverse

Wednesday, March 22, 2017 - Kim Brebach

Turnbull on Renewable Energy - Leadership in Reverse

Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart. In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?   
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Critical Growth Factors for Aussie IT Vendors

Friday, February 10, 2017 - Tracey James

Critical Growth Factors for Aussie IT Vendors

Most Aussie IT vendors have a financial goal - like selling the technology or floating the company - yet very few seem to choose the right strategies to ensure they achieve it. We ask the critical questions you need to answer - to devise the right growth strategy for your company.   Read more


How to Sell your Great Technology Overseas

Monday, January 16, 2017 - Tracey James

How to sell your great technology overseas

There are two popular approaches: 1. the higher effort, direct route of the lone warrior with high risk of 'crash and burn' (remember Icarus who flew too close to the sun?) or 2. the lower effort, lower risk, indirect route using emissaries. We explore both with real world examples.   Read more


What if our Politicians were Wines? 2016 Revision

Friday, November 04, 2016 - Kim Brebach

What if Politicians Were Wines 2016 Update |Technoledge

Australia produces as many ordinary politicians as ordinary wines, but at least there are some colourful characters among them. In this post, we showcase the more interesting ones.  Read more


High Tech Marketing: How to Make the 80/20 Rule Deliver Gold

Monday, October 10, 2016 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more





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Sales & Marketing Manager, Janusnet

 

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