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How to Win Software Trials, Bake-Offs and PoCs

Friday, June 01, 2018 - Kim Brebach

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls.    Read more


Content Marketing and the Trough of Disillusionment

Friday, May 25, 2018 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


Marketing Hi Tech: How Much Do Competitors Spend?

Friday, May 18, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


Thought Leadership: Crucial in Marketing Technology

Friday, May 04, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

'Thought Leadership' appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Clearly many people abuse this term, but what it stands for does count. We dig into what thought leadership is and isn't, why it claiming it won't cut it - and what it takes to become a true thought leader.   Read more


The Internet of Things - Blessing or Curse?

Friday, April 27, 2018 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten.    Read more


Critical Growth Factors for Aussie IT Vendors

Friday, April 20, 2018 - Tracey James

Critical Growth Factors for Aussie IT Vendors

Most Aussie IT vendors have a financial goal - like selling the technology or floating the company - yet very few seem to choose the right strategies to ensure they achieve it. We ask the critical questions you need to answer - to devise the right growth strategy for your company.   Read more


Why Even the God Particle Needs Marketing

Friday, April 13, 2018 - Kim Brebach

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,'  said theoretical physicist, Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was found. Scientists were clearly having loads of fun, but practical results were scarce.  We dig into why. 
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How Marketing Toolkits Fast-track Your Results

Friday, March 16, 2018 - Tracey James

How Marketing Toolkits Fast-track Your Results | Technoledge

There are toolkits and then there are toolkits. Most marketing ones are random selections of simple, freely-available templates that anyone sensible could conjure up. The set of tools I focus on here delivers complete end-to-end processes that include every element and step, and let's you sequence them to achieve rapid, reproducible results, every time. That’s what I call a toolkit.   Read more


The Fatal Flipside of Bitcoin

Friday, March 02, 2018 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have been in the news a lot lately - spectacular gains and losses and speculation about their future in influential markets like China. We turn over Bitcoin, one of the most popular, to reveal the fatal flaw that no one seems to be talking about.
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We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
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