White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital. Read more
The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows
from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take
a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten. Read more
Crytocurrencies have been in the news a lot lately - spectacular gains and losses and speculation about their future in influential markets like China.
We turn over Bitcoin, one of the most popular, to reveal the fatal flaw that no one seems to be talking about.
Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without
drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could
do to benefit us all. Read more
Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some
unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should.
If you're a Steve MacQueen fan or racing car nut, you'll know all about the 24 Hours of Le Mans. If not, the fact
that this endurance race has always sorted out the innovators from the imitators may be news. Exciting news is that hybrid-powered cars are now winning
Le Mans. I gleefully don my overalls and check under some clever hoods to find out how. (Hint: if hot cars don't turn you on, stop reading now.)
Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart.
In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?
There are two popular approaches: 1. the higher effort, direct route of the lone warrior with high risk of 'crash and burn' (remember Icarus who flew too
close to the sun?) or 2. the lower effort, lower risk, indirect route using emissaries. We explore both with real world examples. Read more
Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take
a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly.
We thought we needed a quick website update, but the Technoledge process made us realise we hadn’t really considered our competitors, how our customers see us and what markets we are best suited to serve. As a result, the website has been completely redone, including new functions. We can now focus on just one market, which also better suits our channel model. Nick Power
MD, Highway 1.