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How Marketing Toolkits Fast-track Your Results

Monday, March 05, 2018 - Tracey James

How Marketing Toolkits Fast-track Your Results | Technoledge

There are toolkits and then there are toolkits. Most marketing ones are random selections of simple, freely-available templates that anyone sensible could conjure up. The set of tools I focus on here delivers complete end-to-end processes that include every element and step, and let's you sequence them to achieve rapid, reproducible results, every time. That’s what I call a toolkit.   Read more


How Marketing Audits Save Your Bacon

Friday, March 02, 2018 - Tracey James

How Markting Audits Coulld SaveYour Bacon

You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver icing on the much-maligned audit.   Read more


The Fatal Flipside of Bitcoin

Monday, February 19, 2018 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have been in the news a lot lately - spectacular gains and losses and speculation about their future in influential markets like China. We turn over Bitcoin, one of the most popular, to reveal the fatal flaw that no one seems to be talking about.
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Craig McLachlan - Lessons in Crisis Mismanagement

Tuesday, January 30, 2018 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

What has Craig McLachlan's sexual harassment scandal got to do with marketing in High Tech? Plenty. If someone makes public claims about you or your company, there are few ways to manage the crisis. We compare them - and hope you never need any of them.  (Image: Janie Barrett. Source: SMH).   Read more


Content Marketing - How to Cut Through the Noise Barrier

Friday, January 12, 2018 - Tracey James

Content Marketing - How to Cut Through the Noise Barrier

Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets.   Read more


War of Words - Thought Leader or Fool?

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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The Internet of Things - Blessing or Curse?

Monday, November 13, 2017 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten.    Read more


15 Ways to Make your Corporate Presentation Unforgettable

Tuesday, October 31, 2017 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


Artificial Intelligence – are the machines taking over?

Tuesday, October 24, 2017 - Kim Brebach

Artificial Intelligence - what it can, can't and could do | Technoledge taking over?

Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could do to benefit us all.   Read more


Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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