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Thought Leadership: Crucial in Marketing Technology

Tuesday, April 18, 2017 - Tracey James

Thought Leadership: Crucial in Marketing Technology

The term Thought Leadership appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Sure, far too many people are abusing this term but what it stands for counts. We dig into what thought leadership is and isn't, why it’s important, and what it takes to become a thought leader - or not.   Read more


Turnbull on Renewable Energy - Leadership in Reverse

Wednesday, March 22, 2017 - Kim Brebach

Turnbull on Renewable Energy - Leadership in Reverse

Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart. In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?   
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How to Win Software Trials, Bake-Offs and PoCs

Monday, February 20, 2017 - Kim Brebach

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls.    Read more


How to Sell your Great Technology Overseas

Monday, January 16, 2017 - Tracey James

How to sell your great technology overseas

There are two popular approaches: 1. the high energy, direct route of the warrior where the risk of 'crash and burn' is high (remember Icarus who flew too close to the sun?) or 2. the lower energy, lower risk, indirect route using emissaries. We explore both with real world examples.   Read more


Why Even the God Particle Needs Marketing

Monday, December 12, 2016 - Kim Brebach

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,'  said theoretical physicist, Richard Feynman. We saw what he meant when we visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was found. Scientists were clearly having loads of fun, but practical results were scarce.      Read more


Critical Growth Factors for Aussie IT Vendors

Monday, November 14, 2016 - Tracey James

Critical Growth Factors for Aussie IT Vendors

Most Aussie IT vendors have a financial goal - like selling the technology or floating the company - yet very few seem to choose the right strategies to ensure they achieve it. We ask the critical questions you need to answer - to devise the right growth strategy for your company.   Read more


High Tech Marketing: How to Make the 80/20 Rule Deliver Gold

Monday, October 10, 2016 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more


How to make your Corporate Presentation unforgettable

Friday, September 16, 2016 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you – and not them?   Read more


Election 2016 – Marketing Gone Tragically Wrong

Friday, July 08, 2016 - Kim Brebach

Election 2016 – Marketing Gone Tragically Wrong

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more


Why is Turnbull Wasting Billions on Dubious Defence Technology?

Tuesday, June 21, 2016 - Kim Brebach

Why is Turnbull Wasting Billions on Defence | Technoledge

Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly. 
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