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6 Easy Hacks to Make the 80/20 Rule Deliver More Leads

Tuesday, August 07, 2018 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing high tech products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress, because the average isn't very high.     Read more


3 Compelling Reasons why Thought Leadership is Crucial in Technology Marketing

Saturday, July 14, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

'Thought Leadership' appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Clearly many people abuse this term, but what it stands for does count. We dig into what thought leadership is and isn't, why it claiming it won't cut it - and what it takes to become a true thought leader.   Read more


Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

How to Deal with Failure in 6 Simple Steps  Read more


Why Voice is Vital to Content

Sunday, June 17, 2018 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet - especially the new ones? Being open to improvement is vital, but unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows. 
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How to Win Software Trials, Bake-Offs and PoCs

Friday, June 01, 2018 - Kim Brebach

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls.    Read more


Content Marketing and the Trough of Disillusionment

Friday, May 25, 2018 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


Marketing Hi Tech: How Much Do Competitors Spend?

Friday, May 18, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do Hi Tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


The Internet of Things - Blessing or Curse?

Friday, April 27, 2018 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

The Internet of Things (IoT). Sounds innocuous doesn't it? A bit like 'days of our lives' or 'the life of dogs'. Sure, convenience flows from IoT (a bit like having a dog who can make an espresso) but there are pitfalls (say if the dog can't tell ground coffee from cayenne). We take a closer look at IoT: what it is, what you need to know, and how to reduce the chance of getting bitten.    Read more


6 Critical Growth Factors for Aussie Technology Vendors

Friday, April 20, 2018 - Tracey James

Critical Growth Factors for Aussie IT Vendors

Most Aussie technology vendors have a long term financial goal - like selling the technology or floating the company - yet very few seem to choose the right strategies to make sure they achieve it. We ask the critical questions you need to answer - to devise the right growth strategy for your company.   Read more





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I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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