Marketing high tech products & services: it's all we do
Do you have a brilliant technology with some really smart features, but you find:
- Potential buyers don’t understand why it's is better?
- Sales cycles are getting longer, more complex and costly?
- There are more competitors in the market and it's even harder to be heard?
What have you tried?
Have you tried marketing in-house, or contracting external marketing ‘experts’ or investing in digital marketing - and been disappointed with results? You're not alone. In high tech markets, these are popular options, with all-too-common outcomes.
Take a higher view
Isolated tactics can waste a lot of money, yet it’s what most marketers do, even in the high tech sector.
We prefer to understand your end game - so we can use strategies to win that game, not a just a handful of leads to satisfy for a few weeks. Our methods are developed and proven in the high tech sector. Our services mostly fit onto one of these platters:
Revealing your unique flavour and sustainable advantage
Planning what your prospects crave and how to convert what you have
Content Creation and thought leadership.
Engaging, nurturing & converting via web, email, social media & more
Removing pre-sales roadblocks by polishing your soft skills
A platter for anything that doesn’t quite fit the others. Call us.