Compliance ASP vendor

Project 5 - Website revamp

Background

This Australian company had developed a compliance-related service (ASP or SaaS) with relevance in government and major corporates. In previous projects we had:

• Defined its marketing strategy for growth without additional headcount
• Profiled, qualified and engaged resellers for its Australian channel
• Profiled and qualified resellers for its NZ channel
• Trained sales personnel from their newly appointed national reseller

Our client now sought a website with appropriate depth and presence to match its expanding regional presence.

Challenge

To create website image and content to differentiate the service from larger, more established competitors in a crowded market.

Solution

We:

• Reviewed competitor websites and confirmed their positioning
• Identified a unique position for your client
• Proposed 3 alternative corporate looks to differentiate our client

For the chosen corporate look, we:

• Prepared home page and additional page mockups
• Wrote text for all main pages
• Researched and wrote customer case studies
• Researched and wrote industry vertical solutions
• Researched and wrote customer testimonials
• Updated past PR for attachment to the website.
• Combined all pages in a logical consistent format and feeling

Result

In 4 weeks, the company had:

• A distinctive new image and website
• Complete documentation of case studies testimonials, vertical solutions, PR .

Feedback

“The site is brilliant!  I've developed a feeling of what works with sites over the years. I was a judge for a few years on the AFR Internet Awards.  The design is clean and stunning.”
CEO, Compliance ASP vendor

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