Compliance ASP vendor

Project 5 - Website revamp

Background

This Australian company had developed a compliance-related service (ASP or SaaS) with relevance in government and major corporates. In previous projects we had:

Defined its marketing strategy for growth without additional headcount
Profiled, qualified and engaged resellers for its Australian channel
Profiled and qualified resellers for its NZ channel
Trained sales personnel from their newly appointed national reseller

Our client now sought a website with appropriate depth and presence to match its expanding regional presence.

Challenge

To create website image and content to differentiate the service from larger, more established competitors in a crowded market.

Solution

We:

Reviewed competitor websites and confirmed their positioning
Identified a unique position for your client
Proposed 3 alternative corporate looks to differentiate our client

For the chosen corporate look, we:

Prepared home page and additional page mockups
Wrote text for all main pages
Researched and wrote customer case studies
Researched and wrote industry vertical solutions
Researched and wrote customer testimonials
Updated past PR for attachment to the website.
Combined all pages in a logical consistent format and feeling

Result

In 4 weeks, the company had:

A distinctive new image and website
Complete documentation of case studies testimonials, vertical
solutions, PR .

Feedback

“The site is brilliant!  I've developed a feeling of what works with sites over the years. I was a judge for a few years on the AFR Internet Awards.  The design is clean and stunning.”
CEO, Compliance ASP vendor

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