All our resources

In the course of our work we develop new methods and re-engineer others, to reduce the effort and uncertainty of marketing technologies. We also critique others’ opinions, test drive software, review equipment and show the elusive funny side of technology.

All our resources are listed below, first under type then alphabetically. All are in PDF.

Please use any of them with our compliments.

Marketing insights

• 6 steps to a WINNING market position
• 13 Reasons why LINUX won't make it to the desktop              
• BRANDING - how even big players get it wrong
• How Apple's LEOPARD missed the leap
• How to STRUCTURE your marketing plan
• How to target HIGH POTENTIAL prospects
• How to turn featuresinto IRRESITIBLE benefits    
• How LeadMAX compares with standard telemarketing
• Quick guide to COMET
• Quick Guide to COMMERCIAL READY    
• LeadMAX and the Buyer’s Journey
• Marketing WINDOWS 7 - Did Microsoft learn from Vista?      
• To BLOG or not to BLOG?
• User EXPERIENCE – where theory meets reality
• WEBCHECK - How to check your website for OBSTACLES
• What resellers and investors really WANT
• Why you need a marketing PLAN
• Will TWITTER Help your Business?

Technology insights

1. Super Software - exceptional software, Technoledge tested.

Details here; all software tested below.

• Best FREE Photo Editors
• Browser Banquet - 4 of the best
• Essential Utilities - a dozen handy housekeeping tools
• Portable Apps – Heaven on a stick for business travelers
• Seagate DiscWizard – FREE for Seagate customers
•  Visual Colour Picker

2. Straight Talk – IT trends, PC software and security MADE SIMPLE

Details here; all articles below.

• 13 Reasons LINUX should be on your desktop
  
  
• 2008 internet SECURITY suites TESTED
  Part 1 – Is there Truth in Numbers?
  Part 2 – Internet Security Suites
  Part 3 – All-in-one Security and Housekeeping Suites
  Part 4 – Final Thoughts on Security
  
  
• Conficker and Swine Flu - what in common?
  
  
• Desktop Shootout – Microsoft, Mac and Linux at war
  Part 1 – Introduction and Vista
  Part 2 – Linux
  Part 3 – Leopard and conclusion
  
  
• Digital CAMERA technology untangled
  
  
• Driver training – Survival guide to the Internet
  Part 1 – Staying out of trouble
  Part 2 – Spams and scams
  Part 3 – After an accident
  
  
• How to make Vista FLY – our most read resource of all time
  
  
• How to RESCUE files from a dead PC
  
  
• LINUX Desktop – still an obstacle course
  
  
• Netbooks1 - Disruption or evolution?
  
  
• Netbooks2 - Silly gadgets or serious business tools?
  
  
• The perfect camera - Performance
  and Portability?
  
  
• The Security Landscape – survey of current threats
  Part 1 – Treacherous Terrain
  Part 2 – A Snapshot of current threats
  Part 3 – Security layers, a rough guide
  
  
• Time Machines for Windows Backup
  
  
• Security jargon – glossary for beginners
  Deciphering security Alphabet Soup

3. The Outer Edge – the lighter side of IT  

Details here; all Briard Puppy’s tall tales below:

• Linux Labours - Is LINUX ready for Simple Users?
  Part 1 – In search of freedom
  Part 2 – On a clear day
  Part 3 – Linux means business
  Part 4 – Taking stock
  Part 5 – Echoes from the Mountains
  Part 6 – Return to the Mountains
  Part 7 – Notes from the Second Trip
  Part 8 – The Final Score
  
  
• In the grip of security – grappling with AV
  A user’s vain attempts to reason with the antivirus mafia
  
  
• Browser brawls – Windows, doors and more
  Part 1 – A short history of windows and doors
  Part 2 – The gloves come off